What is a National Commercial? (SAG-AFTRA)
A National Commercial (or “Class A” Commercial) plays all over the United States. In other words, during the Super Bowl, a Coca Cola commercial will air in all regions of the United States (unlike regional commercials).
Union Nationals are paid on a residual schedule, so every time it plays you or your child actor receive money. This is the best commercial to land, as it is very lucrative. When I did a national commercial for Grape Nuts Cereal, I earned $41,000, and I only had to work one day! I just kept collecting money at my mailbox. To see the day rate and residual scale for a SAG-AFTRA national TV commercial, click here. You’ll see that the starting day pay is $592.20. It just goes up from there.
Many of my students at 3-2-1 Acting Studio in Los Angeles book National Commercials. Like, Dylan Boyack did a national commercial for Mattel Toys. For this commercial, he played with a transformer toy and talked about it. He also did a national commercial for Disney’s Phineas and Ferb, where he did a voice-over for the entire commercial. Another student at my studio, Wendi Motte, did a national commercial for Burger King where she played the guitar in a Tween rock band! She also just recently finished shooting a national commercial for Ritz Crackers. I could go on and on!
We have an absolutely phenomenal TV Commercial Class for kids and teens. We teach them exactly how to nail a commercial and the audition. Each week, the kids continue to improve, and soon they are out there booking commercials with the agent that they got from Showcasing in front of top Hollywood agents.